Steve Swoda wrote an interesting commentary about Feedback Farms on eBay.
In his own words:
Last week, Ina Steiner documented the basic story of 'Feedback Farms' on eBay.
I have to be honest, these scams continue to amaze me, and one has to conclude that these scams are damaging and undermining the entire feedback/merchant rating system. If fraudsters can so easily create feedback/merchant ratings in the thousands, then buyers will have to increase their vigilance online. From a buyer's point of view, it continues to be more and more difficult to truly discern good from bad.
Link, here.
Steve makes a good argument about how the need for "third party verification" process is becoming necessary for (prudent consumers) in the e-commerce world.
His company (buySAFE) provides this type of service and is free to the consumer, who chooses to shop where their "seal of approval" has been given.
Tuesday, October 17, 2006
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