Thursday, November 23, 2006

buySAFE Survey Reveals Customer's Fears about e-Commerce

Rob Caskey - who is buySAFE's marketing guru - sent me this interesting survey they conducted. What's interesting about the survey is that takes the fear of Internet fraud beyond bogus financial instruments and identity theft to a more basic level.

The survey reveals that the average person fears they won't get the product received, or get something other than what was represented. And if you consider all the variations of auction fraud on the Internet, this is what normally happens to the average customer when they are defrauded.

And - after all - when we go shopping the goal is to have a pleasant experience and get something we want. We don't want to have to constantly worry about getting ripped-off.

Here is what the press release from Market Wire had to say:

On the brink of Black Friday – the biggest shopping day of the year - identity theft and credit card fraud are not the only issues causing consumers to abandon their online shopping carts this holiday season. A recent survey by online trust and safety company buySAFE, Inc. (www.buysafe.com) and online market research service Insight Express revealed that respondents are almost equally concerned with the possibility of non-delivery or receiving something different than promised. These concerns – along with concerns about the trustworthiness of the retailer, quality of merchandise, and shipping costs -- are amplified when shoppers are considering buying from smaller, independent online retailers.

Detailed survey results, here.

There is no doubt that there are a lot of hard-working and "honest" sellers on the Internet, who have been hurt by all fraud that takes place on auction sites. In fact, according to the experts, auction-fraud seems to be the number-one complaint these days.

From legitimate accounts being taken over by phishing (eBay and PayPal are the two most targeted brands) to a wide-array of counterfeit and stolen goods being sold, consumers face the real fear of getting ripped-off when buying an item.

I had a conversation with another person who writes about fraud on the Internet recently, and we both agreed that the average Internet customer almost needs to become a "fraud expert" to ensure they aren't going to be "taken advantage of."

buySAFE has created it's own "niche" in the market by ensuring a seller is legitimate and giving their customers the "peace of mind" that they are dealing with a legitimate and "trusted" retailer.

Although the service isn't free to sellers (customers don't pay anything), it protects the average person from all the fraud we hear read about in the e-commerce world. So far as the honest sellers - who have been damaged by Internet fraud (consumer confidence) - it lets everyone know they are a "trusted source."

For the smaller seller and the person out there in search of a "good deal," the service allows them to focus on their primary goals (selling and shopping) and it leaves the "worrying" to someone else, (buySAFE).

buySAFE has a couple of bloggers on their team (who I've had the opportunity to correspond with) and I've found more than one interesting insight about e-commerce when reading them.

Jeff Grass, buySAFE CEO's blog, here.

Steve Woda, buySAFE founder and Chairman's blog, here.

Here is more about buySAFE, courtesy of the Market Wire release:

buySAFE, Inc. is the leading trust and safety company for e-commerce transactions. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. The buySAFE bond is backed by Liberty Mutual, Travelers, and ACE USA for up to $25,000, and boosts consumer confidence for lesser-known online retailers, allowing them to compete with the big, established brands. buySAFE has issued more than 9.5 million surety bonds on individual online purchases. There are currently more than two million items bonded with buySAFE that can be found at www.buysafeshopping.com. buySAFE is headquartered in Arlington, Virginia. More information can be found at http://www.buysafe.com/.

Monday, November 20, 2006

Is it a Lack of Security at Retailers Causing the Debit/Credit Card Breaches?

Whether by hacking databases, or placing skimming devices on point-of-sale systems, debit/credit card fraud is raising it's ugly head, worldwide.

After finishing my most recent post about skimming devices placed on BP point-of-sale systems in the UK, I read an article in Computer World about what might be the latest large data breach.

Jaikumar Vijayan writes:


Several financial institutions last week canceled thousands of credit and debit cards in Michigan because of fraud concerns related to an apparent data compromise at a convenience store chain, highlighting the wide effect that retail security breaches can have.


Jaikumar's story, here.

Jaikumar's story states that Wesco, a retailer, is suspected as being the point-of-compromise. Of course, Wesco isn't admitting this and merely states that the matter is under investigation.

Office Max was the suspected point-of-compromise in another case last fall and to the best of my knowledge - they never admitted to being involved. Dollar Tree and Sam's Club have also recently been suspected as being points-of-compromise in breaches, where large amounts of credit/debit card information were compromised.

Why are hackers targeting retailers? The answer might be that large amounts of account information - including PINs (personal-identification-numbers) - are being maintained in databases, which are poorly protected and therefore easily compromised (hacked).

In his story, Jaikumar interviewed an expert from Gartner (Avivah Litan):


It also wasn’t clear how the data might have been breached. But four out of five data compromises involve security breaches at point-of-sale systems, said Avivah Litan, an analyst at Gartner Inc. The POS systems at convenience and grocery stores, as well as gas stations, can be especially vulnerable because of a lack of IT security awareness and resources, Litan said.

Much of the exposure results from merchants connecting their POS terminals to IP-based networks, Litan said. Often, such systems store magnetic stripe data from cards and have default passwords that can be easily hacked, she added.

The Payment Card Industry security standard explicitly prohibits the storing of magnetic stripe data on POS systems. But retailers continue to do so, and many POS applications store the data by default, Litan said.


The problem is that the retailers never admit to being breached, the banks give out limited information when asked about it, and it appears that there are too many companies not following the Payment Card Industry Data Security Standard.

Perhaps the problem is that Payment Card Industry Data Security Standard isn't being enforced and the consequences are lacking for those in violation of it. At a minumum, shouldn't these companies be prevented from doing electronic payments by the industry?

Even if a lot of the losses are being written-off, they are normally passed on to everyone in the form of increased fees, interest rates, or in the case of retailers - higher prices. Despite this, there are also people that are denied compensation, especially if they fail to be timely in filing a claim; or a PIN was used and they can't tie it into a known breach.

With the amount of data-breaches, it's often difficult to figure out where any particular person's information was stolen from.

If the Payment Card Industry can't clean up their own backyard, perhaps it's time for some government inquiries into why so much information is being compromised?

Even without government intervention, there is the matter of consumer confidence to be considered. Consumer confidence is what makes businesses thrive, and a lack of it can be a disaster for all of those involved.

I'm sure there are retailers protecting their information properly, and the ones who aren't give everyone a bad name.

ATM Skimming Case Travels to 19 Countries on 5 Continents

Skimming device (courtesy of the "ATM Pool" at Flickr)


Police in the United Kingdom are calling an ATM skimming case, one of the biggest of it's kind. ATM skimming is where a debit-card's magnetic stripe is counterfeited (cloned) and the PIN (personal identification number) is compromised - normally with a hidden camera.

Official's estimate the fraud has already netted about $4.5 million and the counterfeit cards have been used in 19 countries and five continents.

According to the story published in the SundayMirror.co.uk:

The scam was uncovered after police launched an investigation - codenamed Operation Turner - after receiving 560 complaints. Detective Sergeant Dick Bollard, who is leading the probe, said: "This is one of the biggest scams of its kind. It's a very large and complex investigation which is expected to take a considerable amount of time.

"The investigation is ongoing and we are looking into a number of leads in the UK and abroad." A spokesman for trade organisation APACS, which helps banks fight fraud, said: "These scams have involved copying a card's magnetic strip and in cases filming a driver keying in a PIN number by using some sort of hidden camera.

SundayMirror.co.uk story, here.

Two suspected dishonest employees at BP gas stations (where the devices were planted) have been arrested. One of them might be an illegal immigrant, also.

If the cards have been used in 19 countries so far, it's safe to assume that the people behind this are pretty organized. Although no one ever knows for sure, there might be Internet chatrooms (forums) - where Internet fraudsters gather to barter and sell stolen information spreading the activity.

The UK has had a lot of this skimming lately and I did a recent post about it where Romanian Illegal Immigrants were to blame.

And the UK isn't the only place that is having problems with debit-card skimming at gas stations. A similar case happened at Arco stations in California and there have been many other instances, worldwide.

BP owns Arco in the United States.

Although a lot of skimming is attributed to devices being placed on (self service) point-of-sale terminals and ATM machines, there has been recent evidence cards are also being cloned after databases have been hacked at retailers.

Some who investigate this believe that the people behind this intentionally hold on to the stolen information before using it to frustrate investigative efforts that would discover their techniques, or operations. In some recent cases, the authorities could only speculate, which of the known breaches, an individual person's information was stolen in.

Skimming can also be accomplished by retail, or restaurant employees using portable "encoding devices." Unfortunately, most of the technology used is legal and can even be bought on eBay.

It pays to keep an eye on your card to make sure it isn't being swiped more than once.

There's probably not much an individual person can do when entire databases are compromised, but an individual can shield their PIN when using their debit card (strongly recommended).

At least if they don't have your PIN, they can't get cash; however they might still be able to use the card number for signature based, or e-commerce transactions. Note that credit-cards are cloned for the same purpose.

Last, but not least - debit cards don't offer the same protection as credit cards do. If you expect to recover your money, the allowed time frame to file a claim is a lot less than with a credit card.
It's a good idea to watch your statement carefully.

If you would like a more visual demonstration of how skimming occurs, Visa has a pretty telling page (portable devices), here.

Flickr has a link to a public group pictures of ATM machines, including skimming devices, here.

There are a lot of eyes out there (customers and employees) that might spot a suspicious device - if you do - never touch it and make sure you report it to law enforcement (immediately). Since the activity normally occurs in public (retail) spaces, an educated individual could very well make the difference in cracking one of these cases. Remember that anyone near the device - no matter how official they look - might be involved, themselves.

Saturday, November 18, 2006

Why Do We Keep Blaming Identity Theft Victims?

I just got done reading an article by Mark Seagraves (WTOP Radio) about 478 laptops that have been stolen from the IRS. Mark was able to obtain this information via the "Freedom of Information Act."

At first, I thought "here we go again," but in reality -- there are probably thousands of laptops that have disappeared in the private sector that were never made a public record via the "Freedom of Information Act."

In fact - in a lot of the data breaches observed - the breached seem to disclose as little as possible. I wonder if we know about every data-breach that might have occurred?

Articles about missing laptops compromising "millions" make good stories, but in reality, laptops are a desirable item and get stolen all the time. It's entirely possible they are bought and sold on the black market and even used by criminals, who are clueless of their "information value."

I predict sometime in the near future, we'll see a story on information was compromised by the theft of a smart phone. They're pretty easy to steal and (desirable), also.

On the other hand - with chat forums selling personal information for a few dollars a pop - the amount of compromised information out there is potentially huge.

Recently, we saw stories where personal information was being harvested off hard-drives that were thrown-away, or given to charity. How many hard-drives have been discarded without removing the information on them?

Again - with the amount of personal information being stolen and used in financial crimes - who knows? Some "expert" will argue that none of it has been used and the criminals using it are unlikely to comment.

No matter where it comes from, the astronomical increase in identity theft, clearly indicates that a lot of information is being compromised - whether stolen from a laptop, garbage can, or via malicious software, sometimes referred to as crimeware.

I had to chuckle recently when some "security experts" observed that in most identity theft cases, the information compromised came out of trash cans. Whether they are right, or wrong - the information sent in mass mailings starts in a database - sold for a profit and printed on a computer.

The only difference is the method of mail being used. Trust me, the Postal Inspection Service investigates a tremendous amount of fraud that is sent via snail mail and mail fraud is nothing new.

Yes - according to the experts - we are to blame and need to take action to ensure criminals don't compromise the sensitive information being sent to us in mass mailings. Is anyone paying us for our time to rectify a problem, we didn't create? Has anyone ever considered that maybe we shouldn't be mailing this type of information and then making it too easy to obtain one financial instrument, or another?

We see technology fixes, which are highly publicized, but seem to have short lifetimes after "saavy" criminals defeat them. An example of this is the "chip and pin" technology - which seemed to be compromised in no time at all on older ATM machines.

There are still a lot of older ATM machines to be used.

I've also seen "experts" blame people for not keeping their virus protection up-to-date, or falling for social engineering schemes. Are they to blame for e-commerce sites that are easily faked and complete "do it yourself" scamming kits routinely available on the Internet?

An entire security industry has grown up around this problem and if you want protection - which doesn't always work - you need to line someone's pockets. In fact - in many instances - you not only have to line their pockets once, but you also have to pay for all the countermeasures that are developed when their measures are defeated.

Businesses love income streams.

Then there are the faux providers of protection, which can lead to more information being sifted from your computer if you happen to download their "fixes." It's very difficult for most consumers to determine - who is reputable and who is not - when their ads are right next to each other on the Internet.

Sadly enough - one of the solutions has been to offer "identity theft insurance," which means that people are being asked to finance their own protection. A lot of this is being sold by the same people, who are buying and selling all the information that caused the problem in the first place.

We need to address to the real issue, which is there is too much information out there that is "poorly protected" and easily accessed for "dubious purposes."

Please note that I'm not advocating that people don't need identity theft protection, or to protect their systems. Virus protection, firewalls and identity theft protection are probably good things to have in the current enviroment we are dealing with.

And I'm not saying all the "experts" are wrong. Trust me, a lot of them are hard working, thoughtful and dedicated people trying to make a difference. The problem is that money can buy a lot of experts and those using and abusing people's personal information have plenty to spend.

We need to stop believing that technology can cure the problem and realize we are dealing with a social issue. The bottom line is that a lot of sensitive personal information is being poorly protected and too many people are being victimized by the use of it.

Since so much money is being made by making "sensitive information" too easy to access, the people making a lot of money are resistant to change. Until we make it less profitable for them to continue "enabling" the problem, the problem isn't going to disappear and is likely to grow.

If the people enabling the problem are "resistant to change," perhaps the answer is to create laws to protect the innocent and make it a little harder for the guilty to do business as usual!

Blaming victims for something they didn't cause is getting a little old!