How to buySAFE on the Internet

(Courtesy of buySAFE)

The Center for American Progress and the Center for Democracy and Technology recently released a report concluding that not enough is being done to protect the public from fraud on the Internet. "If problems such as malware, phishing, and spam are left unchecked, many consumers may lose trust and abandon e-commerce," according to the report.

What if a shopper could safely enjoy the convenience, lower prices and choices offered by the world of e-commerce, while avoiding all the fraud lurking on the Internet free?

In 2006, buySAFE entered the e-commerce scene with a unique concept, giving sellers the ability to become bonded and display the buySAFE seal on their site. Once a seller is bonded, the purchase is guaranteed up to $25,000.

The buySAFE guarantee covers virtually any loss that might occur during an online shopping transaction. This includes, but isn't necessarily limited to fraud, phishing and financial misdeeds.

Last month, they grew their concept with the buySAFE Shopping Advisor, which is a free software tool that rates the safety/security of all sites within a search term. The tool also points to sites sites with the buySAFE seal, which guarantees the transaction.

Shopping Advisor leverages buySAFE’s advanced technology and bonded merchant customer base to provide a fully closed-loop safe shopping experience. "There is nothing else like it in the world as it provides comprehensive safe shopping for consumers from search through purchase and beyond – guaranteed," according to Jeff Grass, buySAFE's CEO.

While buySAFE offers a free service to the e-consumer, they aren't in business to lose money. Some of the due diligence performed on every bonded merchant includes ensuring they have a SSL certificate and a privacy policy describing how they protect personal information. Additionally, bonded sellers are required to allow buySAFE access to inspect their business anytime they choose to do so.

Shopping Advisor provides a tool to analyze e-commerce sites and provides a safe shopping portal, which consists of bonded sellers, only. Once in the safe shopping portal every purchase is guaranteed within the limits of the bond buySAFE provides.

Shopping Advisor uses buySAFE's proprietary website inspection and assessment technology to analyze almost 100 different safety/security attributes of an e-commerce site. It then provides objective ratings on the site when searching with Google, Yahoo and MSN (Firefox is on the way). This allows the shopper to make an informed decision before forking over their hard-earned cash.

Within the Shopping Advisor tool is the Safe Shopping Portal providing alternative product choices from thousands of merchants that are protected with the buySAFE seal. It is within the Safe Shopping Portal that every purchase is guaranteed with a Bond of up to $25,000 and it's protected against identity theft, also.

Essentially, Shopping Advisor shows all the shopping opportunities for the search term listed, rates the sites in question and then gives the consumer the ability to make an informed buying decision. If the buyer chooses to buy a product via the Safe Shopping Portal, it is automatically guaranteed and the transaction is protected against identity theft for 30 days. When the buyer purchases an item from the Safe Shopping Portal, they automatically receive an e-mail with the specifics on the guarantee for their personal records.

buySAFE offers a lot of benefits to sellers, also. The biggest is which is what ensures any successful business, or the trust of it's customers. They've also added a cost-per-sale pricing model that has received positive feedback from the merchants using it. If a merchant needs more information on this, I'll refer them to Jeff Grass' blog, or the press release on this matter.

According to most if not all of the reports out there, Internet crime continues to grow and become more sophisticated. Saying that, no matter how sophisticated it becomes the primary motivation to commit cybercrime is money. This rings true from the most simple social engineering scheme to most sophisticated attacks using crimeware. What buySAFE has done is remove this primary motivator from the mix, or at least made it a lot less attractive to Internet fraudsters, charlatans and tricksters.

Shopping Advisor takes this concept to the next level by providing the consumer with a tool to make an educated shopping decision without falling prey to the pitfalls of a too good be true come-on. Too good to be true lures are the common theme Internet fraudsters, charlatans and tricksters use to snare their prey. In other words, Shopping Advisor is a tool a consumer can effectively use to practice the principle known as caveat emptor, or buyer beware.

buySAFE is also offering a shopper referral program. They pay $1.00 for every user referred to Shopping Advisor. This is a great fundraiser opportunity for charities, sports leagues, churches or any good cause.

Consumers Union launches Valentine's Day campaign against unfair credit card fees!

Consumers Union is launching a campaign for Valentine's Day to let Congress know that despite overwhelming evidence that credit card companies seem to be gouging a lot of people, very little has been done to correct the problem.

From their website:

Just before the start of this holiday season, the GAO released a scathing assessment of the credit card marketplace and its regulation. Click here for the report itself. See Consumers Union's response to the report and to the problems faced by Consumers. With a national spotlight on an out-of-control industry, its time now to push this to the top of the agenda as a new Congress reconsiders its priorities for Americans.

Many more examples of a LOT of evidence that consumers are due some relief, here.

In their own words, here is a description of the campaign:

Kiss them goodbye--send the Valentine's Day card at right to each of your lawmakers, asking them to pass real reforms for you. As the economy tightens, you need fair credit, not "gotchas." Our goal: 100,000 cards ready for delivery by February 14th.

I'll provide a link to the campaign (in case anyone is interested in an easy platform to voice their opinion), here.

There is no doubt that we are facing an impending crisis with bad debt. Please note that this doesn't only apply to credit card debt. In case you haven't noticed, a lot of people are facing the loss of their homes because of what many consider irresponsible lending practices.

Part of this is caused by fraud, which is what I normally write about. Fraud has been enabled by extremely loose marketing procedures designed to drive selling credit cards, as well as, other financial products.

Whenever a company has losses they have to pass it on in their cost of goods to the people buying their product.

I've often suspected that there is a direct correlation between all the bad debt caused by not very responsible lending practices and some of these hidden fees that keep getting charged to people, who are trying to be responsible and pay their bills.

Is it fair for the people trying to pay their bills to subsidize a lot of bad debt caused in part by irresponsible marketing practices?

Here is one of my favorite posts, which shows how bad debt is enabled by a rush to market a credit card in a not very responsible manner (my humble opinion):

Ever wonder how well you are protected from credit card fraud?

Previous posts, I've written about Consumers Union and their efforts to bring a little sanity to this problem, here.

If you take time to look at these previous posts you will notice that effective action keeps getting blocked before anything is done about this problem. This is probably the best reason (I can think of) to let politicians know that this is an important issue to the people, who will be deciding whether they should remain employed in their current positions.

My guess is that these fees can pay for a lot of special interests to block any meaningful legislation from being passed.

USA Today did an interesting editorial about how much money (an estimated $74 million in the past two decades) has been donated by the card issuers to political campaigns, which might point to the reason why legislation keeps getting blocked.

Sears faces class action for violating customer privacy on their site

A few days ago, I wrote about a post on the Truston blog concerning Sears being taken to task by a Harvard professor and the Washington Post (Brian Krebs) for violating customer privacy on their site.

Not only was information being data mined for marketing purposes, but the site allowed third parties (anyone) access to it.

Now it appears lawyers have gotten together a class action against Sears.

In an update, Brian Krebs is reporting:

In a complaint filed Friday in Cook County, Illinois -- where Sears is headquartered -- the plaintiffs allege that the lack of privacy protections at Sears's managemyhome.com site violated its own privacy promises to consumers, and in so doing ran afoul of the Illinois Consumer Fraud Act, which prohibits "unfair and deceptive practices."

The complaint seeks class-action status, and more than $5 million in damages, including attorneys' fees. A copy of the complaint is linked here (PDF).

The suit was filed by KamberEdelson, the same New York City based law firm that successfully pursued Sony BMG Music Entertainment after the media giant shipped millions of music CDs that included spyware.

The same law firm is also seeking plantiffs for a second class action against Sears for installing tracking software on customer's computers after they made a purchase on their site. This might set an interesting legal precedent given all the tracking sofware being used out there.

After all, there is a lot of customer espionage going on out there (my opinion).

So far as me personally, this story has made me extremely wary of shopping at Sears, whether in a mall or on the Internet.

Full story from Brian Krebs on the Security Fix blog, here.

Consumers Union launches a holiday campaign against unsafe products!

Some might say that the global economy has ushered in an era of corporate irresponsibility. Daily, we discover that certain corporations are distributing goods that pose a clear and present danger to our safety.

Many of us are also wondering if certain politicans have let us down on this matter.

After all, how could only 15 inspectors be assigned to oversee 200 million containers of goods being shipped into the country every year?

Consumers Union, who is the non profit right arm of Consumer Reports has launched a major campaign to let Congress know the public is sick and tired of corporate irresponsibility in the global economy.

With Black Friday and holiday season upon us, they are focusing on dangerous products being passed on to our children with a campaign called, "Not in my cart."

You can see that this campaign is all about in a parody about this matter. To view the parody, click on the picture below:



Also included in the video is information, where to let Congress know how you feel about this!

To sum up what the parody is about, Consumers Union writes:

We hope you enjoyed our parody, but the truth is that our system for keeping food and products safe is in serious need of repair.

This year, more than 25 million toys have been recalled, many for dangerous lead paint.

80% of toys are made in China.

The agency responsible for the safety of more than 15,000 products has only 15 inspectors at ports nationwide.

The FDA inspects only about 1% of imported food.

Despite the severely underfunded staff of FDA Inspectors, Consumers Union has made it a little easier to keep track of all the recalls, here.

The sheer number of them is enough to scare just about anyone!

Truston Identity Theft Services recognized as a 2008 Hot Companies Finalist

There are very few identity theft protection services that I TRUST one-hundred percent. The reason for this is most of them require that a victim, or even someone who wants to protect themselves from identity theft, provide them with all their personal information.

Some of them even require that you furnish them with a power of attorney, which is even scarier. In the wrong hands, a power of attorney would give the wrong person the ability to do a lot of damage to a name, or financial portfolio.

In the era of outsourcing and phone banks, not giving someone else control over your name and finances is something worthy of consideration. We never seem to know exactly, who is being given access to this information, anymore.

Most identity theft protection services take advantage of free services, which someone who had a fair amount of knowledge could do themselves. The problem is that a lot of people don't have the knowledge, or want something that makes it easy for them.

Truston addresses both these issues by allowing a person to keep their personal information personal and providing a user friendly platform to protect themselves, or if need be, recover from having their identity stolen.

The protection services are always free and if need be, the recovery procedures are a lot cheaper than anything else I've seen on the market. The recovery services are only $10 a month, and only need to be purchased for the time frame they are needed.

The majority of the services out there require a long-term commitment and have clauses (normally written in fine print) covering preexisting conditions.

Because of this, Truston and it's CEO, Tom Fragala have been named as a 2008 Hot Companies finalist by Silicon Valley Communications.

From the press release regarding this matter:

Truston, a provider of award-winning online services for identity theft protection and consumer credit management, announced that it has been named a 2008 Hot Companies finalist by Silicon Valley Communications. Truston was selected after a global analysis of information technology vendors around the world. Truston was chosen based on the "4Ps" selection criteria-Products, People, Performance, and Potential. The 2008 Hot Companies analysis encompassed companies in all areas of information technologies including security, wireless, storage, networking, software and communications.

The Hot Companies 2008 evaluation process also assessed candidates for entrepreneurial spirit, seasoned executives with relevant experience, clear understanding of their IT market segment, products and solutions that are positioned to take advantage of the emerging market opportunities, well developed revenue-growth model and clearly planned expansion strategies.

Tom Fragala, who has a background in the IT world was a identity theft victim himself, which prompted him to design a service that is both effective and privacy friendly.

He has also spent a lot of time as an advocate for identity theft victims and blogs on the subject, here.

Having known him for awhile through our mutual interests, I've done some other posts on Truston (which if anyone is interested) can be viewed, here.

Resources to avoid those dangerous Chinese products

There has been a lot in the news lately about dangerous Chinese products. At this point, there seems to be too many of them for the average person to keep up on.

I happened to be taking a look at Lou Dobbs' site and found some great resources that the average person can use to determine, whether or not, they are making a safe buying decision.

Since there doesn't seem to be enough oversight by our government to ensure our safety, I highly recommend taking matters into your own hands. Especially with the holiday season rapidly approaching.

On the site, I found a link to a U.S. PIRG page on recalled toys, here.

Additionally, the page had a safety blog set up by ConsumerReports.org, here.

Also, on the page, is a message from Mattel about products they have voluntarily recalled, here.

Of course, the Chinese haven't only been in the news lately for exporting dangerous products.

Here are some posts about other things they are doing that might be considered dangerous to the rest of the world:

China caught stealing government information again!

The Hackers from China are at it AGAIN!

How Dangerous is China

Here are another posts, I've done (with lots of references) about unsafe products from China.

The new red menace, global commerce from China

Of course, we can't only blame the Chinese. There are other forces in this equation, who are making a lot of money doing business with China:

The problem of unsafe products from China are just a symptom of the bigger problem!

Maybe if we started making more educated shopping choices, some of these problems would go away?

After all, the almighty dollar has a lot of power!

Lifelock CEO's identity theft case dropped - authorities cite coercion as the reason

No one can dispute that Lifelock -- the identity theft protection company offering a million dollar guarantee -- is pretty aggressive in their marketing tactics. They pay everyone from bloggers to the likes of Howard Stern, Rush Limbaugh and Fred Thompson to promote their products.

It now appears that marketing isn't the only thing they are aggressive at.

Recently, as a result of a New Times article, their founder Robert Maynard stepped down from his position after it was suggested that his stories of being an identity theft victim weren't exactly one-hundred percent accurate. Even more damaging was an allegation that Maynard used his father's identity to secure a American Express card that went bad.

The identity theft story had been often heralded as one of the reasons behind the Lifelock business concept.

Even though Maynard stepped down, it appears he is still making money from Lifelock and hawking it's products. At the time of this announcement a rumor came out that Todd Davis, Lifelock's CEO -- who plasters his social security number all over the Internet to show his confidence in Lifelock -- was himself a victim of identity theft.

It has now come to light that Mr. Davis wasn't happy with the Texas authorities sense of urgency on his personal matter and took it upon himself to send a film crew and Lifelock representative (private-eye) to his evil twin's house to get him to sign a prewritten confession.

Apparently, the suspect was told to either sign the prewritten confession and agree to community service, or the Police would be out to arrest him. None of the articles, I read indicated, whether or not, the suspect had any part in preparing the prewritten confession.

In defense of the authorities concerned, there is a lot of identity theft to investigate. It turns out they were waiting for additional evidence to tie the suspect into the use of Davis' identity. The evidence they were waiting for was records from ATT to verify the suspect's Internet Protocol address, which they had already subpoenaed.

Although, not specifically stated, this leads me to believe that the theft using Mr. Davis' identity was originated, where a lot of this type of theft starts, or on the Internet.

It also appears that the authorities had advised Davis to let them do their job, and he decided to do otherwise.

The person involved doesn't appear to be a very sophisticated identity thief. He is described by the Fort Worth authorities as "mentally disabled."

All I have to say is that it doesn't help Davis' marketing efforts when a mentally disabled person is able to commit identity theft using the social security number, he put up all over the Internet. Of course, the suspect in this case can't be considered very bright, either. Apparently, he got the social security number right off Lifelock's website, where Davis is basically daring someone to steal it.

I have to wonder if he wanted to get caught?

It doesn't seem reasonable when a film crew and private investigator use "pretty questionable tactics" (my opinion) to resolve the crime. Of course, this isn't only my opinion because the authorities in question have now dropped the case because of the sloppy investigative tactics referred to as "coercion."

To put this in perspective, this suspect, who is described as mentally disabled, stole $500.00 using Davis' identity, which is plastered on the Internet for all to see. According to the original New Age article, Maynard, who was or maybe still is his business partner, allegedly ran up a $170,000 tab using his father's identity.

We don't see Lifelock dispatching private eyes and a film crew to track down Maynard.

There was speculation when the original post came out on Lifelock someone was orchestrating a hit job on them. I don't know, if this is true, but Lifelock seems to leave themselves wide open for attack.

When reading about this post, I came upon a rather amusing summary of the Lifelock saga, written by Robert Cringley at InfoWorld entitled:

Dumb, dumber, and Davis

On a closing note, I am an advocate of pursuing identity thieves to the fullest extent of the law. However, we must always realize that in our zeal to do so, people have rights, which need to be protected, also.

There has been recent evidence of innocent people being charged with crimes because their identity was stolen. This makes it even more important to ensure that the person being charged is actually the guilty party.

Here is a post, I did about the wrong people being charged with a crime because their identities were stolen.

buySAFE takes on the issue of counterfeit (knock off) merchandise

buySAFE bonds sellers after verifying they are reputable and honest. They also contribute their time to protecting the average person in the sometimes murky waters of e-commerce. Recently, buySAFE has been taking on the (huge) issue of counterfeit merchandise.

Consumers are protected when they buy from a merchant bearing the buySAFE seal. Not a very bad deal for the consumer! Bonding isn't free, but many merchants experience higher sales volumes after being accepted by buySAFE. Trust can drive a lot of sales! buySAFE is also a viable means for a merchant to protect their assets.

The Association of Certified Fraud Examiners noted in their last report to the nation that small businesses suffer "disproportionate fraud losses," when they are victimized by fraud. Large merchants can afford experts to deal with their fraud problems, however the cost is hiring experts can be restrictive for smaller merchants.

Of the numerous fraud issues found on auction sites, complaints about counterfeit goods rank pretty high. People buy items believing they are the "real deal," only to discover the item is a (knock-off) counterfeit.

Companies, who sell respected and trusted brands, are impacted by a loss of sales and consumer trust in their products, also. Some of them have already filed civil litigation against eBay because of the amount of knock-off (counterfeit) merchandise being sold on the site.

Even though auction sites offer seller rating systems, these ratings are often compromised when seller accounts are hijacked (taken over). eBay and PayPal (by most accounts) are recognized as the two most phished brands out there.

The intent of most of these Phishing schemes is to obtain personal/financial information to steal money (and or) take over legitimate accounts.

This can also happen when malware (crimeware) is inserted into an unprotected system and personal/financial details are stolen, normally using key logging software. Sadly enough, the criminal element has found it pretty easy to remain anonymous on auction sites, and few of them seem to get caught.

Whenever the Anti Phishing Working Group (APWG) releases a new report, both of these activities seem to set a new record that surpasses the previous one.

Recently, eBay seems to be taking the fraud problem a lot more seriously, but someone using the name of "Vladuz" is intent on proving their systems are easily compromised. A good place to keep up on the Vladuz saga is firemeg.com.

Although a good information source, I'm not certain that bashing Meg is the solution to fraud on auction sites.

Being the largest auction site, eBay is targeted by fraud all the time because of their popularity.

Fraud has already migrated to other auction sites, but they will always target the most popular.

The reason for this is simple (and it's only business for them) - there are more victims to harvest in popular places.

The term "Vlad" was based on a Romanian historical figure, Vlad Tepes, who inspired the novel, Dracula. In recent times, the term has come to signify fraudsters from Romania, who are well established and organized in the world of auction fraud.

Besides, protecting merchants and consumers, buySAFE makes a lot of contributions to addressing fraud issues on auction sites. Most recently, Jeff Grass (buySAFE CEO) has posted a lot of educational information on his blog about the counterfeit problem, here.

Jeff also appeared on the Today show, when they did a piece on counterfeit goods.You can view a clip of the show, here.

And the Today show isn't the only place that considers buy Safe’s views on the counterfeit problem important. The French government recently included buySAFE as part of a U.S. delegation (including government experts) to discuss the problem of counterfeit goods.

The INTERNATION ANTICOUNTERFEITING COALITION (a non-profit) sums up the problem when they state:

Counterfeiting is big business.It is estimated that counterfeiting is a $600 billion a year problem. In fact, it's a problem that has grown over 10,000 percent in the past two decades, in part fueled by CONSUMER DEMAND.

The real truth is people who purchase counterfeit merchandise risk funding nefarious activities, contributing to unemployment, creating budget deficits and compromising the future of this country in the global economy.

IACC site, here.

Part of the reason the activity has grown 10,000 percent is probably due to the explosion in e-commerce, especially on auction sites.

buySAFE seems to be doing a little more than just selling a product. In fact, they seem to be exercising some corporate responsibility by educating the public on fraud trends in the rapidly growing world of e-commerce.

Consumers can become a member of their Smart Buyer's Club, which leads you to a lot of good deals (safe to buy), here. Club members accumulate points, which can be redeemed for goods, or services (listed on the site).

Anyone claiming to be a buySAFE merchant can be verified, which can be done on the site, also.

Walmart Employee Scams Customers via Electronic Checks

Processing checks electronically is becoming a standard practice, brought about the Check 21 law, or ACH (Automated Check House) processes.

Electronic checks save businesses a lot of money in processing costs.

Walmart is one business taking advantage of electronic checks - and when a check is written to Walmart - it's scanned in their point-of-sale system - then returned to the customer. From there, everything is handled "electronically."

I read a story put out by KRTK Houston about a Walmart employee, who scammed a customer by keeping the check (supposed to be returned), then used it to purchase merchandise and gift cards numerous times.

KRTK Houston story with video presentation, here.

When the customer noticed the fraudulent transactions on her account, she reported it to the Walmart and the employee was arrested.

The story also indicates that there are other victims out there that haven't been identified yet.

According to the story, the customer isn't being made whole by her bank because she didn't discover the transaction within thirty days and Walmart isn't refunding her money, either.

When check fraud occurs, victims are normally made whole by their bank, who goes after the business by charging them back for the transaction. If a business refunds the customer for their losses, the customer might be able to have the transactions charged back to them, also.

My guess is that Walmart isn't refunding the money because the bank still might charge-back the transactions to them?

Of note, it's probably not completely fair that Walmart is the only one being mentioned in the article. There is no mention of what bank is involved. I hope Walmart and the bank have since sorted this whole thing out and taken care of the people, who were victimized as a result of this.

After all - it only makes sense to do so - processing checks electronically saves them a lot of money by not having to process paper and if more stories surface (like this one), it's likely to affect "consumer trust."

I read consumer tips all the time that we should use our credit cards versus debit cards because they offer better protection in the case of fraud.

Tom Fragala (CEO of Truston) wrote a great post about this, here.

buySAFE Survey Reveals Customer's Fears about e-Commerce

Rob Caskey - who is buySAFE's marketing guru - sent me this interesting survey they conducted. What's interesting about the survey is that takes the fear of Internet fraud beyond bogus financial instruments and identity theft to a more basic level.

The survey reveals that the average person fears they won't get the product received, or get something other than what was represented. And if you consider all the variations of auction fraud on the Internet, this is what normally happens to the average customer when they are defrauded.

And - after all - when we go shopping the goal is to have a pleasant experience and get something we want. We don't want to have to constantly worry about getting ripped-off.

Here is what the press release from Market Wire had to say:

On the brink of Black Friday – the biggest shopping day of the year - identity theft and credit card fraud are not the only issues causing consumers to abandon their online shopping carts this holiday season. A recent survey by online trust and safety company buySAFE, Inc. (www.buysafe.com) and online market research service Insight Express revealed that respondents are almost equally concerned with the possibility of non-delivery or receiving something different than promised. These concerns – along with concerns about the trustworthiness of the retailer, quality of merchandise, and shipping costs -- are amplified when shoppers are considering buying from smaller, independent online retailers.

Detailed survey results, here.

There is no doubt that there are a lot of hard-working and "honest" sellers on the Internet, who have been hurt by all fraud that takes place on auction sites. In fact, according to the experts, auction-fraud seems to be the number-one complaint these days.

From legitimate accounts being taken over by phishing (eBay and PayPal are the two most targeted brands) to a wide-array of counterfeit and stolen goods being sold, consumers face the real fear of getting ripped-off when buying an item.

I had a conversation with another person who writes about fraud on the Internet recently, and we both agreed that the average Internet customer almost needs to become a "fraud expert" to ensure they aren't going to be "taken advantage of."

buySAFE has created it's own "niche" in the market by ensuring a seller is legitimate and giving their customers the "peace of mind" that they are dealing with a legitimate and "trusted" retailer.

Although the service isn't free to sellers (customers don't pay anything), it protects the average person from all the fraud we hear read about in the e-commerce world. So far as the honest sellers - who have been damaged by Internet fraud (consumer confidence) - it lets everyone know they are a "trusted source."

For the smaller seller and the person out there in search of a "good deal," the service allows them to focus on their primary goals (selling and shopping) and it leaves the "worrying" to someone else, (buySAFE).

buySAFE has a couple of bloggers on their team (who I've had the opportunity to correspond with) and I've found more than one interesting insight about e-commerce when reading them.

Jeff Grass, buySAFE CEO's blog, here.

Steve Woda, buySAFE founder and Chairman's blog, here.

Here is more about buySAFE, courtesy of the Market Wire release:

buySAFE, Inc. is the leading trust and safety company for e-commerce transactions. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. The buySAFE bond is backed by Liberty Mutual, Travelers, and ACE USA for up to $25,000, and boosts consumer confidence for lesser-known online retailers, allowing them to compete with the big, established brands. buySAFE has issued more than 9.5 million surety bonds on individual online purchases. There are currently more than two million items bonded with buySAFE that can be found at www.buysafeshopping.com. buySAFE is headquartered in Arlington, Virginia. More information can be found at http://www.buysafe.com/.

Ever Wonder How Well the Credit Card Companies Protect Your Personal Information?

Ever wonder how well your personal information is protected by credit card issuers? If you are like most people - your mailbox is filled with pre-approved credit card offers.

In April, I did a post on how easy it was to tape together a ripped up credit card application, change the address and telephone number (a cell phone was used) and get a brand new credit card.

NBC News did basically the same thing that Rob - Cockeyed.com blogger did - and got similar results:

From the NBC News story:

You think ripping up those credit card applications is enough to prevent identity theft? Think again.

Getting the credit card applications has never been the problem. It's what to do after they pile up that's the real consumer dilemma.

We've been warned for years-- if you don't want 'em, destroy 'em. However, ripping and tearing may no longer seem like enough.

With five applications, and a little muscle, we started ripping. Scotch taped them back together. And wrote around the tape- filling out the application the way an identity thief might if he'd been digging in our garbage.

NBC News story, here.

And the results were a 60 percent success rate, or they got 3 brand new credit cards.

The official responses to how this happened by the credit card companies were:

In a statement, chase card services says it has "rigorous policies" for handling applications and a "special handling process" for the rare torn applications. In this case, however, "it is clear to us our procedures were not entirely followed for this particular application...and we are investigating."

For the two cards it issued, Bank of America, which merged with MBNA, says the applications "both went through the proper verification processes" and that "the signature, social security number and birth date matched" a (current) customer with excellent credit.

The company added that it sometimes sends cards to unrelated addresses as a convenience customers have requested.

Many of these institutions are claiming they have a "zero liability" for fraud - the reality is that we are all paying for it in the form of increased fees and interest rates.

After all - how would they stay in business otherwise?

A lot of them are also selling "identity theft products," which adds another revenue stream to their coffers. Some believe they have helped create this industry by not protecting their customer's information in a "responsible manner."

The conclusion of the NBC article was to "opt out" and of course - buy a good shredder.

You can opt out by calling 1-888-5-opt-out.

It's a shame that we all need to buy shredders and "opt out" to protect ourselves from "marketing practices" that victimize innocent people.

Here is a recent post, I did on how credit cards can (getcha):

A Hidden Cost of Identity Theft - "Credit Card Gotchas"

buySAFE Protects it's Customers from Fraud on eBay

Fraud on eBay has become a growing concern - and because their internal programs have not satisfied their customers - a new "service" has come into vogue. I recently spoke to Rob Caskey (Senior Director of Marketing, BuySAFE), which is a service that certifies and guarantees purchases on the auction giant; about how they protect purchases on eBay. Rob provided me with a lot of information, including press releases and independent articles, which show how their program works.

A recent press release from BuySAFE said:

(www.buysafe.com), the leading online trust and safety company for e-commerce transactions, today launched the first service that enables Retail Websites to display a meaningful trust signal (the buySAFE Seal) backed with a broad guarantee. Merchants who qualify to use the buySAFE Seal have passed the buySAFE Business Inspection, which ensures the merchant is trustworthy, reliable and committed to delivering on the terms of the sale. These retailers can then display the buySAFE Seal on item listings, which tells consumers the transaction is guaranteed with a surety bond of up to $25,000. Additionally, all buySAFE Bonded Sellers agree to allow buySAFE to continuously monitor their performance. This ensures a virtually risk-free shopping experience.

For the full press release link, here.

In a follow-up press release, buySAFE did an impact study:

The study analyzed 1.6 million item listings from 188 Internet retailers.

• the visitor-to-buyer conversion rate of Bonded Items was 2.1 percent higher than that of non-Bonded items
  
• Bonded Items received 4.7 percent higher prices than non-Bonded items
  
• Overall, using buySAFE increased revenues by 6.8 percent
  
• buySAFE impacted both high and low-end product sales. For example, in the high-end jewelry category, Bonded Items saw the average sales price increase 40 percent. In the lower-end camera and photography accessory category, Bonded Items saw an increase in the average sales price of nine percent.

This study would indicate to me that the greatest increase in sales corresponds with the types of merchandise that are considered "desirable" to criminals, or items that are easily sold, elsewhere.

These are some pretty impressive statistics and when I spoke with Rob Caskey, I asked him for proof that buySAFE actually made good on their claims. The reason I did this is that - eBay claims to provide protection - and I've read a lot of "horror" stories of how frustrating it can be to file a claim.

Rob (Caskey) directed me to a recent story in BusinessWeek.com by Rob Hoff. In his own words, he said:

That said, I'm pretty satisfied now, because I just got a check from buySAFE, the company that offers bonding to online merchants--including Glacier Bay. Essentially, it's a reimbursement for what I paid. Although eBay's feedback system has worked amazingly well, at least for me, clearly it didn't work in this particular case, and I'm sure others like it. I had never paid much attention to that buySAFE seal, but you can bet I will on future auctions.

AuctionBytes (Ina Steiner), also did a story on this.

I've written about the individual (human) frustration of victims on eBay and often commented that they needed to get their act together. Now market forces are beginning to fill the "niche" that they have failed to provide.

Here are some previous posts, I've written about fraud on eBay:

California Issues Alert on Emerging eBay Fraud Trend

Package Deals to Commit eBay Fraud

BBB Worker Takes Job Processing Fraudulent eBay Transactions

Diary of an Identity Theft Victim

How Much Fraud Can e-Bay's Customers Endure