Does eBay now see fraud protection as an important part of their continued profitability?

There has been a lot written about fraud on auction sites, particularly eBay. Perhaps, with all the competition going after their "extremely profitable business model," they are reconsidering the importance of preventing fraud on their site?

Mark Raby of the TG Daily writes:

During a webcasted conference with some of the online auction site's top sellers, eBay's North America president Bill Cobb expressed concern over the rise of people who don't ship out items or list counterfeit merchandise as real, along with people who have found more clever ways of manipulating the system.

Cobb said that one key target that could more easily be monitored is the selling of fraudulent and pirated merchandise, which is not always easily caught or reported by the buyers, or the wording in the auction is deceptive so that the victim has no means of restitution.

Top-end products, like cars and jewelry, will also be on Ebay's watch list as it puts new measures into place to ensure that both the buyers and sellers are legitimate. With around two billion new items put up for sale every year, it has historically been difficult and financially unmanageable to have a comprehensive anti-fraud program for the site.

TG Daily story, here.

Although - as always - "money talks," it's great to see some forward motion on this issue, which has left too many people "holding the bag."

Here is a previous post, I wrote about competition forcing more "fraud protection" in the auction world:

Will competition make it harder to write off fraud costs on auction sites?