Truston ID Theft protection and recovery platform rakes in another award!

It appears that Tom Fragala and the MyTruston team have raked in (yet) another award. This time from the Pacific Coast Business Times as one of the hot start-up companies coming from California's Central Coast.

Tom Fragala, Truston's CEO wrote on his blog, "This recognition comes on the heels of being named a 2008 Hot Company and receiving a technology award from the Info Security Products Guide."

Here is the reason why they were chosen:

Truston's MyTruston® service is the only fully online identity theft recovery system. It is web-based software that can help millions of people easily recover from and prevent identity fraud by supporting virtually any type of ID theft. MyTruston walks consumers step-by-step through the entire prevention or recovery process—dramatically reducing the time, financial cost, and emotional impact. And it can easily be embedded into a partner's own website on a private-label basis.

The press release also contains a comment from Tom Fragala, CEO of Truston:

“The Pacific Coast Business Times recognition of Truston as one of the hottest startups in Central California further validates our innovative products and strategy of offering our services to large partners in the identity theft, direct marketing and financial services markets,” said Tom Fragala, CEO and founder at Truston. “Superior technology and support for partners differentiates Truston from other companies in the identity theft protection market.”

Tom developed Truston based on his own personal experience as an identity theft victim and has spent thousands of hours assisting other victims of identity theft.

Because of this, coupled with the fact that he is selling this technology to large partners, he still takes care of us "little people" by offering a free 45 day trial (no credit card needed) of the Truston platform.

Saying that, I should mention that the platform has always protected people free of cost and only charges for using it to recover after a person is a confirmed identity theft victim. Most companies charge you right from the beginning and will only help you if you were paying at the time of the crime (pardon the pun). Many of them also require that you surrender all your personal details, which they maintain on a database. Information on databases are a favorite place for identity theft thieves to obtain the resources they need to commit their crimes.

There are some, who believe one of the root causes of identity theft is the multi-billion dollar business of buying and selling information, which is normally maintained in databases.

If you are interested in checking out the Truston platform while it is still free, I've provided a link, here.

Truston Identity Theft Services wins 2008 Hot Company Award

(Tom Fragala, CEO of Truston and Identity Theft Victim Advocate)

The identity theft protection/prevention industry is enjoying double-digit growth in what many believe is a faltering economy. Everyone seems to be jumping into it, even the big three credit bureaus and a LOT of members of the financial services industry.

Critics of the identity theft protection industry say the services they provide are available for free and the proponents say they are making a difficult process easy for busy people.

Tom Fragala, CEO of Truston, introduced a product awhile back that addressed another concern, which is how well is a person's information is protected after it is turned over to an identity theft service and maintained somewhere it might be compromised all over again.

Some of these services ask their customer's to provide them with a power of attorney -- which is something people should consider carefully before handing over -- especially to someone they really don't know.

Tom feels rather personally about this. He has been a victim himself, spent thousands of hours advocating for victims and blogs to make people aware of the problem, also.

In real terms, Truston allows a person to protect their identity effectively without handing over any personal information. It's also cheaper (even free for the protection part of it) than the competition. Using Truston's platform a person is guided through the sometimes difficult process of preventing and recovering from identity theft. The platform even provides reminders if you forget to finish one of the steps.

Because of this, Truston has now been named a winner in the 2008 Hot Company Awards. The announcement was made in a press release and on Tom's personal blog, where he wrote:

On Tuesday, at the Technosium Conference in Silicon Valley, Truston was selected as a winner of the 2008 Hot Company awards by the Network Products Guide, published by Silicon Valley Communications. This comes after being named a finalist in November. All finalists were required to give presentations to a panel of judges prior to the winners being determined.

Having followed the evolution of Truston (I helped test the software), I found this pretty impressive since they were up against companies like "Cisco Systems, Inc, IBM, Juniper Networks, Intel, HP, and Oracle. Other winners of the 2008 Hot Company awards include Blade Network Technologies, Engate Technology, Insightix and Vericept."

When I stated that a lot of players are jumping into this industry, I want to remind everyone that some of them have been the source of information for identity thieves for years. Buying and selling personal information is another highly profitable industry. Problem is that when it is bought and sold numerous times, it's pretty hard to determine where it might end up.

The less places you allow your information to be stored has a direct correlation to how likely it is your information will be stolen.

I guess it all boils down to how valuable a person considers their identity? Truston provides an economical and easy way to protect your personal information.

And if you have an identity worth protecting, it's probably valuable to a "wannabe evil twin" lurking somewhere out there in the shadows, also.

Tom's blog post about Truston being named as a "Hot Company of 2008," here.

Currently, Truston is running a 45 day free trial where you don't have to worry about canceling their service and finding out months later you were still being charged for it.

Previous posts, I've written about Truston, which include some work we've done together on educating people, here.

Truston Identity Theft Services recognized in Javelin Report as standing apart from the competition

Tom Fragala, CEO of Truston just dropped me a line about his "privacy friendly" identity theft protection and recovery service being mentioned in the most recent Javelin report.

In Tom's own words:

Truston was featured in a Javelin Strategy & Research research report entitled "Identity Fraud Protection Services: Double Digit Growth to Continue."

The report, released December 2007, provides a comprehensive analysis of the key identity theft protection services and is based in Javelin's leading consumer survey data. According to the report, "MyTruston stands apart from other identity protection vendors in this space."

Other companies featured include Equifax, Experian, TransUnion, Fair Isaac, LifeLock, Debix, FraudStop (Identity Safeguards), Identity Guard (Intersections,Inc.) and TrustedID. Read the report brochure here (PDF) and our press release.

Truston stands apart from the other services because it is privacy friendly. Other services require that you give them all your personal information to be maintained in (my guess) another data base. The other feature Truston offers is free prevention tools. A customer only pays for recovering IF and when they become a victim.

The report mentions that there is double digit growth in this industry despite reports showing that identity theft has been on the decline for the past three years.

Please note that a lot of people, watching the identity theft problem, don't necessarily agree with this statement. Maybe this is one of the underlying reasons for the double-digit growth?

One of the biggest problems in compiling accurate statistics is that not all identity theft is reported. A large portion of it is simply written off as a loss by financial institutions, and never reported outside these institutions to the organizations putting together the statistics.

Tom is also a blogger and writes about identity theft. His blog can be seen, here.

Lifelock founder (Robert Maynard Jr.) resigns, while Fred Thompson takes heat for pitching the company

Kim Zetter from Wired News announced this today:

LifeLock co-founder Robert Maynard, Jr. has resigned from his position with the identity theft protection company following a story published in the Phoenix New Times about his past, which I wrote about last week. CEO Todd Davis left me a voicemail message this morning saying, "Even though we found no merit to any of the claims made by the New Times article . . . Robert Maynard has chosen to step down from the company so we don't allow any distractions or anyone have the ability to question the integrity of LifeLock and our service offering. . . . He is now no longer an executive or officer of the company as of this time."

Although, reading further, it appears Robert will still have something to do with the company:

Davis acknowledged that Maynard, Jr., still owns 10 percent equity in LifeLock and that he is launching a marketing company. When asked if Maynard will work as a contractor for LifeLock doing the same marketing work he was until now doing as a staff member, Davis said yes.

The article also revealed that Todd Davis, LifeLock's CEO -- who post's his own social security number all over the place, to market LifeLock's services -- recently became an identity theft statistic, himself.

Interesting read from Kim Zetter, here.

Meanwhile, Fred Thompson is taking heat for pitching Lifelock. Not sure if this is really fair. A lot of news organizations and other radio personalities from Rush Limbaugh to Howard Stern (strange combination) have pitched Lifelock in the past.

Why is everybody picking on Fred, and Fred, only?

MSNBC story, here.

To read the original post, I did on Lifelock, click here.