How to buySAFE on the Internet

(Courtesy of buySAFE)

The Center for American Progress and the Center for Democracy and Technology recently released a report concluding that not enough is being done to protect the public from fraud on the Internet. "If problems such as malware, phishing, and spam are left unchecked, many consumers may lose trust and abandon e-commerce," according to the report.

What if a shopper could safely enjoy the convenience, lower prices and choices offered by the world of e-commerce, while avoiding all the fraud lurking on the Internet free?

In 2006, buySAFE entered the e-commerce scene with a unique concept, giving sellers the ability to become bonded and display the buySAFE seal on their site. Once a seller is bonded, the purchase is guaranteed up to $25,000.

The buySAFE guarantee covers virtually any loss that might occur during an online shopping transaction. This includes, but isn't necessarily limited to fraud, phishing and financial misdeeds.

Last month, they grew their concept with the buySAFE Shopping Advisor, which is a free software tool that rates the safety/security of all sites within a search term. The tool also points to sites sites with the buySAFE seal, which guarantees the transaction.

Shopping Advisor leverages buySAFE’s advanced technology and bonded merchant customer base to provide a fully closed-loop safe shopping experience. "There is nothing else like it in the world as it provides comprehensive safe shopping for consumers from search through purchase and beyond – guaranteed," according to Jeff Grass, buySAFE's CEO.

While buySAFE offers a free service to the e-consumer, they aren't in business to lose money. Some of the due diligence performed on every bonded merchant includes ensuring they have a SSL certificate and a privacy policy describing how they protect personal information. Additionally, bonded sellers are required to allow buySAFE access to inspect their business anytime they choose to do so.

Shopping Advisor provides a tool to analyze e-commerce sites and provides a safe shopping portal, which consists of bonded sellers, only. Once in the safe shopping portal every purchase is guaranteed within the limits of the bond buySAFE provides.

Shopping Advisor uses buySAFE's proprietary website inspection and assessment technology to analyze almost 100 different safety/security attributes of an e-commerce site. It then provides objective ratings on the site when searching with Google, Yahoo and MSN (Firefox is on the way). This allows the shopper to make an informed decision before forking over their hard-earned cash.

Within the Shopping Advisor tool is the Safe Shopping Portal providing alternative product choices from thousands of merchants that are protected with the buySAFE seal. It is within the Safe Shopping Portal that every purchase is guaranteed with a Bond of up to $25,000 and it's protected against identity theft, also.

Essentially, Shopping Advisor shows all the shopping opportunities for the search term listed, rates the sites in question and then gives the consumer the ability to make an informed buying decision. If the buyer chooses to buy a product via the Safe Shopping Portal, it is automatically guaranteed and the transaction is protected against identity theft for 30 days. When the buyer purchases an item from the Safe Shopping Portal, they automatically receive an e-mail with the specifics on the guarantee for their personal records.

buySAFE offers a lot of benefits to sellers, also. The biggest is which is what ensures any successful business, or the trust of it's customers. They've also added a cost-per-sale pricing model that has received positive feedback from the merchants using it. If a merchant needs more information on this, I'll refer them to Jeff Grass' blog, or the press release on this matter.

According to most if not all of the reports out there, Internet crime continues to grow and become more sophisticated. Saying that, no matter how sophisticated it becomes the primary motivation to commit cybercrime is money. This rings true from the most simple social engineering scheme to most sophisticated attacks using crimeware. What buySAFE has done is remove this primary motivator from the mix, or at least made it a lot less attractive to Internet fraudsters, charlatans and tricksters.

Shopping Advisor takes this concept to the next level by providing the consumer with a tool to make an educated shopping decision without falling prey to the pitfalls of a too good be true come-on. Too good to be true lures are the common theme Internet fraudsters, charlatans and tricksters use to snare their prey. In other words, Shopping Advisor is a tool a consumer can effectively use to practice the principle known as caveat emptor, or buyer beware.

buySAFE is also offering a shopper referral program. They pay $1.00 for every user referred to Shopping Advisor. This is a great fundraiser opportunity for charities, sports leagues, churches or any good cause.

buySAFE takes on the issue of counterfeit (knock off) merchandise

buySAFE bonds sellers after verifying they are reputable and honest. They also contribute their time to protecting the average person in the sometimes murky waters of e-commerce. Recently, buySAFE has been taking on the (huge) issue of counterfeit merchandise.

Consumers are protected when they buy from a merchant bearing the buySAFE seal. Not a very bad deal for the consumer! Bonding isn't free, but many merchants experience higher sales volumes after being accepted by buySAFE. Trust can drive a lot of sales! buySAFE is also a viable means for a merchant to protect their assets.

The Association of Certified Fraud Examiners noted in their last report to the nation that small businesses suffer "disproportionate fraud losses," when they are victimized by fraud. Large merchants can afford experts to deal with their fraud problems, however the cost is hiring experts can be restrictive for smaller merchants.

Of the numerous fraud issues found on auction sites, complaints about counterfeit goods rank pretty high. People buy items believing they are the "real deal," only to discover the item is a (knock-off) counterfeit.

Companies, who sell respected and trusted brands, are impacted by a loss of sales and consumer trust in their products, also. Some of them have already filed civil litigation against eBay because of the amount of knock-off (counterfeit) merchandise being sold on the site.

Even though auction sites offer seller rating systems, these ratings are often compromised when seller accounts are hijacked (taken over). eBay and PayPal (by most accounts) are recognized as the two most phished brands out there.

The intent of most of these Phishing schemes is to obtain personal/financial information to steal money (and or) take over legitimate accounts.

This can also happen when malware (crimeware) is inserted into an unprotected system and personal/financial details are stolen, normally using key logging software. Sadly enough, the criminal element has found it pretty easy to remain anonymous on auction sites, and few of them seem to get caught.

Whenever the Anti Phishing Working Group (APWG) releases a new report, both of these activities seem to set a new record that surpasses the previous one.

Recently, eBay seems to be taking the fraud problem a lot more seriously, but someone using the name of "Vladuz" is intent on proving their systems are easily compromised. A good place to keep up on the Vladuz saga is firemeg.com.

Although a good information source, I'm not certain that bashing Meg is the solution to fraud on auction sites.

Being the largest auction site, eBay is targeted by fraud all the time because of their popularity.

Fraud has already migrated to other auction sites, but they will always target the most popular.

The reason for this is simple (and it's only business for them) - there are more victims to harvest in popular places.

The term "Vlad" was based on a Romanian historical figure, Vlad Tepes, who inspired the novel, Dracula. In recent times, the term has come to signify fraudsters from Romania, who are well established and organized in the world of auction fraud.

Besides, protecting merchants and consumers, buySAFE makes a lot of contributions to addressing fraud issues on auction sites. Most recently, Jeff Grass (buySAFE CEO) has posted a lot of educational information on his blog about the counterfeit problem, here.

Jeff also appeared on the Today show, when they did a piece on counterfeit goods.You can view a clip of the show, here.

And the Today show isn't the only place that considers buy Safe’s views on the counterfeit problem important. The French government recently included buySAFE as part of a U.S. delegation (including government experts) to discuss the problem of counterfeit goods.

The INTERNATION ANTICOUNTERFEITING COALITION (a non-profit) sums up the problem when they state:

Counterfeiting is big business.It is estimated that counterfeiting is a $600 billion a year problem. In fact, it's a problem that has grown over 10,000 percent in the past two decades, in part fueled by CONSUMER DEMAND.

The real truth is people who purchase counterfeit merchandise risk funding nefarious activities, contributing to unemployment, creating budget deficits and compromising the future of this country in the global economy.

IACC site, here.

Part of the reason the activity has grown 10,000 percent is probably due to the explosion in e-commerce, especially on auction sites.

buySAFE seems to be doing a little more than just selling a product. In fact, they seem to be exercising some corporate responsibility by educating the public on fraud trends in the rapidly growing world of e-commerce.

Consumers can become a member of their Smart Buyer's Club, which leads you to a lot of good deals (safe to buy), here. Club members accumulate points, which can be redeemed for goods, or services (listed on the site).

Anyone claiming to be a buySAFE merchant can be verified, which can be done on the site, also.